What comes first in fundraising? + Fundraising Fieldnotes - 7.2.21
3 tips to fix the chicken & egg problem in fundraising
Hey - it’s Jason Yeh 🕺🏻
This is my Friday recap of thoughts I’ve had while helping founders solve their fundraising challenges this past week (7.2.21)
If you have any questions, please reply! I try to get to every comment/question I get :)
So what comes first in fundraising?
No matter who they are or what experience they have, founders always deal with anxiety when entering a fundraise. Some think, “What if I can’t get this done?!” while others stress about taking time away from the business or driving optimal terms. Either way, everyone deals with being nervous about the outcome of a fundraise.
It turns out, how and when you break free of that anxiety greatly affects the perception of you as a fundraiser. Since perception is everything in fundraising, this can be the difference between success and failure when raising capital. The moment a founder begins projecting a calm confidence while pitching their startup, investors begin listening more intently.
For most first-time founders, this is a chicken and egg dilemma. Entrepreneurs who project an aura of confidence around their ability to raise capital drive irrational interest from investors. However, the only way those first-time founders acquire any sort of confidence is when investors start leaning in. So what comes first? How do you break the cycle as a founder?
Here are three tips to help you show up with a level of calm confidence that will stimulate investor interest from the beginning: (continue reading…)
On to the Fieldnotes for 7.2.21…
Speaking of preparation…check out this strategy from the founder of DocSend
I love this simple note about decks. I always say “addition by subtraction”
Till next week. Stay adamant and be chased.
p.s. Simpsons + fundraising funny
If you thought this was helpful or enjoyable in anyway, I’d love for you to:
Forward this newsletter with others who would enjoy it
Follow me on Twitter where I’ve begun building in public (my course, my podcast, etc)!
Listen with a friend to Funded, my podcast that tells the rollercoaster stories of how founders raised millions (and subscribe🙏)
Ask me your fundraising questions so I can help you and cover them in a future issue