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The most effective framework for investor communications + Fundraising Fieldnotes - 12.3.21
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The most effective framework for investor communications + Fundraising Fieldnotes - 12.3.21

Jason Yeh
Dec 3, 2021
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Hey - it’s Jason Yeh 🕺🏻

This is my Friday recap of thoughts I’ve had while helping founders solve their fundraising challenges this past week (12.3.21)

If you have any questions, please reply! I try to get to every comment/question I get :)

The most effective framework for investor communications - WWPCD

Obvious: A great founder and a good business idea attract investors to inject capital into early stage companies. 

Not Obvious: How an investor determines the quality of a founder or a business... especially if that founder is young and inexperienced and if the business she runs has yet to launch.

This conundrum is the reason investing, and therefore fundraising, is an art and not a science. It is also the reason I have an endless number of topics to write about in my newsletter.

As is the case with most newsletter issues, today’s subject was triggered by an email from a founder. The founder said (paraphrased) “An investor asked me ______. How should I respond?”

While this is an incredibly common question, there are surprisingly few articles on how to communicate with investors during fundraising outside of “how to write a cold email.” In early-stage fundraising, communication is particularly consequential in shaping a potential investor’s perception. And in the absence of undeniable metrics or solid years of proven success, perception is the main driver of outcomes.

One of the complications of writing a how-to guide on responding to investors is the fact that all situations have nuance and each founder’s interaction with an investor is slightly different. If I’m asked the question “how should I respond” and have time to discuss live, I can help explain the situation and offer specific responses that will help cultivate the right feeling in the investor. 

Unfortunately, I rarely have the time to sit down with founders to walk them through options on how to respond. In the past, I’ve considered creating a written guide to responding to investors but have been deterred by its impracticality (both excruciating to produce and difficult to consume).

Because of that, I’ve mostly relied on a simple guiding principle for founders. When founders are stuck and don’t have me or another advisor to consult, I often share a framework called WWPCD. 

What Would Patrick Collison Do? (continue reading…)

Read the full post


I loved doing this in Brazil 🇧🇷. I want to do more! People should do more!!

Twitter avatar for @jayyehJason Yeh @jayyeh
Last week I hosted a high energy startup event in São Paulo with 60+ entrepreneurs/investors It was a huge reminder of how powerful community can be in helping founders succeed and how starved people are for IRL opportunities Who else is doing this in SP? Cc @latitudlatam

November 30th 2021

12 Likes

If you’re in Miami this weekend (FOMO)!

Twitter avatar for @FrancisSuarezMayor Francis Suarez @FrancisSuarez
If you want to know how many events are happening in #Miami this Miami Art / Art Basel week that are tech/NFT/VC related — at the latest count there are 150! Great job @jdanjohnson for putting together this TechInsider list!!! 🚀
docs.google.com/spreadsheets/d…Art Basel Tech Insiders GuideTech/Startup Events ART BASEL TECH INSIDERS GUIDE | Curated by<a href=“https://twitter.com/jdanjohnson”> @jdanjohnson</a> | <a href=“https://forms.gle/PWsX7zktjF9By8bEA”>Submit an event [here]</a> | <a href=“https://t.me/joinchat/0I5eAMu9g6RlZWYx”>Join the Telegram Group</a> Website,Time,Entry...docs.google.com

November 29th 2021

44 Retweets226 Likes

Till next week. Stay adamant and be chased.

Jason

Subscribe - you won't regret it!

p.s. Today I learned… dog jealousy is a real thing!

dogsloveralicia
A post shared by dogs mom (@dogsloveralicia)

Small asks!

If you thought this was helpful or enjoyable in anyway, I’d love for you to:

  • Forward this newsletter with others who would enjoy it

  • Follow me on Twitter where I’ve begun building in public (my course, my podcast, etc)!

  • Listen with a friend to Funded, my podcast that tells the rollercoaster stories of how founders raised millions (and subscribe🙏)

  • Ask me your fundraising questions so I can help you and cover them in a future issue

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