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The 6 most important fundraising concepts of 2021 + Fundraising Fieldnotes - 12.31.21

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The 6 most important fundraising concepts of 2021 + Fundraising Fieldnotes - 12.31.21

Jason Yeh
Dec 31, 2021
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Share this post

The 6 most important fundraising concepts of 2021 + Fundraising Fieldnotes - 12.31.21

adamantventures.substack.com

Hey - it’s Jason Yeh 🕺🏻

This is my Friday recap of thoughts I’ve had while helping founders solve their fundraising challenges this past week (12.31.21)

If you have any questions, please reply! I try to get to every comment/question I get :)

On to the Fieldnotes for 12.31.21…

The 6 most important fundraising concepts of 2021

"Don't let it drag. Line up the process and get it done all at once," I heard the partner say.

It was the end of a board meeting I attended in 2015 as a board observer for a Series A backed startup. The office setting was straight out of the show Silicon Valley- a converted loft space with dingy couches and makeshift desks just a block away from South Park in San Francisco. And that abrupt directive from the company’s lead investor / board member seemed just like something Russ Hanneman might say.

He was a General Partner at a big tier 1 VC (not Greycroft, the firm I worked for) whose wisdom came from his experience as a venture-backed founder with a large exit and an investor in multiple unicorn startups. We were discussing the company's upcoming fundraise and while the CEO had already raised $10MM, the deer-in-headlights look that washed across his face said everything.

He didn't know what the partner meant and needed more guidance — guidance which never came.

That moment was important for 2 reasons. 

First, hearing that partner's advice was when I first began formulating my ideas around calendar density as a fundraising strategy. 

Second, the interaction between guidance-hungry founder and wise but time-constrained partner stuck with me as a problem worth addressing within the world of fundraising.

In 2021, I dedicated all my time to immersing myself in the world of fundraising as a 3rd-party, not a venture capitalist or a startup CEO.

It's been refreshing. I'm no longer clouded by investor bias or founder anxiety. With added clarity and dedicated time, I've been able to translate fundraising concepts into educational material and help tons of founders find their path to raising capital. Unsurprisingly, the work has coincided with the most gratifying and professionally successful year of my career🙏

In this year-end wrap up essay, I want to remind you all of 6 crucial concepts I outlined in short essays in 2021. On their own, they've changed the course of numerous fundraises so I'm excited to bundle them into one mega-helpful list.

  1. Calendar Density - I've become known for the concept of Calendar Density and for good reason. It's one of the most powerful forces in fundraising and I'm proud to have deconstructed it for greater understanding in this essay (read full post here).

Continue reading the full post with items 2 - 6 here…

Read Concepts #2-#6


Part of doing a fundraise well is being as efficient as possible. Apps and technology helps :)

Twitter avatar for @MakadiaHarsh
Harsh Makadia @MakadiaHarsh
This year, I've reviewed over 300+ handy tools and websites. Here are the 26 most powerful tools that you should use in 2022. These tools are the ultimate hack to web development or building your next startup. THREAD 🧵 ↓
3:39 PM ∙ Dec 20, 2021
1,621Likes469Retweets

There’s truth in humor. Some laughs + insights into investor psychology!

Twitter avatar for @Stonks_dot_com
Stonks.com @Stonks_dot_com
Raising money for your startup this month before the holidays? We’ve put together a short guide of buzzword phrases you’ll hear from VCs and what they mean. A thread 🧵
11:13 PM ∙ Dec 18, 2021
95Likes16Retweets

Subscribe - you won't regret it!

p.s. This is an oldie but a goodie. Def my engineers watching me test back in the day bwahaha

Twitter avatar for @sanjazakovska
sanja zakovska 🌱 @sanjazakovska
Devs watching QA test the product
10:04 AM ∙ Jan 22, 2021
325,953Likes69,006Retweets

In case you missed it…

Last week I shared an important reminder that’s still relevant today.

Adamant Ventures
An important fundraising message for the holidays + Fundraising Fieldnotes - 12.23.21
Hey - it’s Jason Yeh 🕺🏻 We’re deep in the holiday season so today’s Christmas Eve issue is going to be short. On to my quick holiday message for 12.24.21… A Holiday Message 🎉 First let me say happy holidays to everyone! Last week I talked about having some balance it can’t be all startups and fundraising all the time. There is more to life. Without vari…
Read more
a year ago · 1 like · 1 comment · Jason Yeh

Small asks!

If you thought this was helpful or enjoyable in anyway, I’d love for you to:

  • Forward this newsletter with others who would enjoy it

  • Follow me on Twitter where I’ve begun building in public (my course, my podcast, etc)!

  • Listen with a friend to Funded, my podcast that tells the rollercoaster stories of how founders raised millions (and subscribe🙏)

  • Ask me your fundraising questions so I can help you and cover them in a future issue

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The 6 most important fundraising concepts of 2021 + Fundraising Fieldnotes - 12.31.21

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