TAM is not the reason + Fundraising Fieldnotes - 6.18.21
They may have said TAM, but it's not the reason they passed...
Hey - it’s Jason Yeh 🕺🏻
This is my Friday recap of thoughts I’ve had while helping founders solve their fundraising challenges this past week (6.18.21)
If you have any questions, please reply! I try to get to every comment/question I get :)
Sorry, TAM is not the reason they passed…
As much as you might hear it discussed, as many times as it may have been given to you as feedback after a pass, and as much as you should be thinking about it strategically… TAM is never the reason that an investor passes on a company.
This might be confusing given everything you know about investors searching for massive businesses, but look at the facts or rather look at this list of massive companies whose humble beginnings would certainly have seemed like a small TAM on the surface: (continue reading…)
On to the Fieldnotes for 6.18.21…
The unfortunate reality of fundraising 😳
This eats at investors. Harness it when you fundraise.
Till next week. Stay adamant and be chased.
Jason
p.s. Have you seen this meme? Apparently it’s old but it gets me every time.
Small asks!
If you thought this was helpful or enjoyable in anyway, I’d love for you to:
Forward this newsletter with others who would enjoy it
Follow me on Twitter where I’ve begun building in public (my course, my podcast, etc)!
Listen with a friend to Funded, my podcast that tells the rollercoaster stories of how founders raised millions (and subscribe🙏) - SEASON 2 COMING SOON!
Ask me your fundraising questions so I can help you and cover them in a future issue